Google Ads - Get Qualified Customers Now

Needs more business, fast? Google Ads can put your business in front of qualified buyers right now.

Search, Display, and Shopping - Done Right

Google Ads is one of the fastest ways to capture customer attention – but only if campaigns are built strategically and optimised over time.

At Lakeside Digital, I manage:

Search Campaigns → Capture high-intent traffic with tightly targeted keywords.
Display Campaigns → Build awareness with visual ads across the Google Display Network.
Shopping Campaigns → Showcase products in Google with optimised Merchant Center feeds.

From setup through to testing and reporting, I manage the full process with one focus: outcomes.

GET IN TOUCH

Existing Account Optimisation

Already running Google Ads but not seeing the results you want? I’ll review your account, optimise what’s live, and bring fresh strategy to improve performance.

New Account Creation

New to ads? I’ll build a high-performing Google Ads setup tailored to your business from the ground up.

WHAT TO EXPECT

Below is a list of the core tasks involved in a well-managed PPC campaign.

Account Setup

Full setup of your Google Ads account (and Merchant Center if needed), with correct structure, tracking, and linking from day one.

Conversion tracking

Accurate measurement of leads and sales with Google Tag Manager, GA4, and CRM integrations – so you know which ads drive results.

Smart creative

Compelling ad copy and visuals designed to win clicks, stand out against competitors, and stay within Google’s advertising guidelines.

Audience targeting & geo-fencing

Show your ads to the right people in the right places, using geographic targeting and custom intent options to sharpen your reach.

Keyword research

In-depth keyword planning to identify high-intent search terms that connect your ads directly to customer demand.

Ongoing optimisation

Regular campaign reviews and refinements to improve click-through rates, lower cost-per-click, and boost ROI.

Bid & budget manament

Strategic control of bids and budgets to maximise results within your spend, without wasted clicks or overspend.

A/B split tests

Continuous testing of ad headlines, descriptions, and landing page variations to find the best-performing combinations.

Ad creation

Building search, display, and shopping ads that align tightly with your offers, brand voice, and conversion goals.

Data feed setup

Creation and optimisation of Google Shopping product feeds to ensure your listings are accurate, competitive, and high-performing.

Advanced scheduling

Ad scheduling strategies that run campaigns when your audience is most likely to search and convert, down to the hour.

Regular reporting

Clear, simple reports that highlight what’s working, what’s not, and the next steps to improve your PPC performance.

We met with 5 other companies before choosing Lakeside. What we were looking for was a small team that was creative, good at communication and transparent with the cost and work. Lakeside’s initial quote may have cost more than other agencies, however, the roadmap was very defined, their technical SEO tools available were advanced and since we were working directly with Conor himself, we knew we could trust his sales pitch.

We have been working with Lakeside for over 6 months now and the results have been great. We are seeing a steady increase in our organic traffic and our products are appearing in the top page positions. Lakeside has definitely given us the front foot with our marketing and the cost of this is a fraction for the ROI. I’d highly recommend Conor from Lakeside, the great customer service is backed with even better results!

Corban Blampied

Marketing Coordinator at Te Pari Products

I hired Conor at Lakeside Digital right after lockdown and he has been fantastic to deal with. During his research he identified keywords specific to my industry and rewrote content on my website to incorporate these keyword strategically in order to rank higher in online searches. Within a month I have had increased traffic and sales due to his expertise. I am very happy with the results that Lakeside Digital has achieved in a short period of time and I will happily use them in the future for any ongoing SEO that I need.

Cory Marshall

Owner at Southern Alps Imagery

I had the pleasure of seeking coaching from Conor to enhance my understanding of technical SEO, as well as off-page and on-page SEO techniques. I must say that my experience with him was nothing short of exceptional. Conor proved to be an outstanding teacher, showcasing a profound mastery of SEO concepts that left me impressed. It seemed like there was nothing related to SEO that he didn’t know.

Hollie Mclachlan

Marketing Coordinator at Opes Partners

We worked with Conor for a number of years and found him to be very professional and knowledgeable. His communication about what he was doing and why made sure we understood how every dollar of spend was working and why it would benefit the business. The results we achieved while Conor was in charge of our account were impressive. We would highly recommend using Conor for any SEO as he really does know his stuff and is fantastic to work with.

Michael Keogh

Director at Bags To Go

Google Ad Management FAQs

How much do Google Ads cost?

The cost depends on your industry, location, and how competitive your keywords are. I’ll recommend a budget that makes sense for your goals and market. On top of ad spend, Lakeside Digital charges a flat monthly management fee for running and optimising your campaigns.

Get In Touch About Lakeside's Google Ads Service

For reliable Google Ads Management please contact us.