SEO Services Wanaka

Having worked in the agency world for quite some time I can tell you that you’ll find some seriously talented people employed there with great SEO knowledge. There are a few key issues with agencies however:

1. Disproportion of knowledge. That is; lower budget clients are usually assigned to junior staff. If that’s you – your business becomes the guinea pig strategy for someone who is still learning SEO and more importantly still learning about the world of business. Bigger and louder clients get more attention due to the revenue they generate for the agency & are aggresively prioritised regardless of any situations occuring with other clients.
2. Disconnect between sales and SEO. Let’s face it, the incentive for salespeople to sell you SEO is primarily monetary as there’s always a commission built in. For most salespeople this incentive is satisfied at the completion of the sale. So when it comes to a handover where they need to transfer all relevant information discussed during the sales interaction over to the account manager, this process is seldom comprehensive or sufficient. This often leads to a disconnect of information and the account manager just following a cookie-cutter approach in the absense of any campaign specifics. When you work with a Wanaka SEO consultant like Lakeside Digital directly, they are both sales and seo, and this makes the whole process much more efficient and effective.
3. Client volumes and time limitation. The best SEO agency in Wanaka would have every account manager managing 5 client’s SEO strategies at all times with no exceptions. But this agency wouldn’t make any money. The agency model simply can’t support the wages of a whole SEO team and then make profit without these SEOs managing a high number of low-medium budget clients, or 5-10 high budget clients. I’ve been there, managed the P&L of an SEO team and I can tell you that’s just how it is. This in my opinion is the biggest downfall of the SEO agency compared to a SEO consultant in Wanaka who can cap the clients they manage and still make a decent living. The end result in agency land is that your account manager has way too many ideas and not enough time or resources to execute them, leading to disruption, missed deadlines, and upset clients like you.