Search engine optimization (SEO) is a marketing channel many businesses invest in every year. One of the core foundations of SEO is
At Lakeside Digital, I’m all about partnerships and mutual growth. For me the most rewarding part of working in SEO is seeing a client’s traffic skyrocket or to see their business start turning over what they’ve always wanted to.
There is no better feeling!
Unfortunately, true vested partnerships like this are few and far between in the SEO industry – and it ultimately comes down to the SEO agency revenue structure.
Most SEO agencies start out with good intentions until one day when the owner or key stakeholder realises the below formula can double or triple their profits:
It’s easy to see why stakeholders of these SEO agencies want employees to manage as many accounts as humanly possible. The more clients they manage, the more their profit grows. I’ve even experienced an agency where having 80 clients was the norm.
This is the formula that has essentially given the SEO industry a bad name.
Thousands of businesses funnel their marketing budgets into the ‘biggest and best’ SEO agencies that can’t manage a good result due to being high on clients and low on time.
Now in 2024, what separates the good agencies from the bad ones is when the business owner decides that there’s a point of diminishing returns on this model and understands that a higher quality of services delivered leads to better lifetime value of customers.
I want you to know that Lakeside Digital are one of the good ones.
At Lakeside I personally work on a strict number of clients and can only take on new projects when others come to a close. I treat every project I manage as if it were my own business. This means I allocate a generous amount of time to each project with extra room for going down the rabbit hole every now and then (to find a winning insight or strategy!).
This really is a simple fix to an obvious problem, I just give my clients the time and attention they deserve. This means more time spent on our partnership, your business and your results.
If this sounds like a fair deal please give us a bell, I’d love to chat more about your business.