First let’s talk about trust. I trust that you have more knowledge about your products, services and industry than I do. That is why I ask you to explain your business to me in as much detail as possible, so I can leverage your expertise when designing a strategy.

I ask that you offer the same trust of my expertise in SEO. I really enjoy when a client has some SEO knowledge and makes suggestions to complement the strategy we are tackling together. The only time this becomes an issue is when there are a lot of questions to answer about why we’re doing what we’re doing. It’s not an issue to answer these questions, it’s simply that the more time I have to spend justifying the direction of the strategy, the less time I can spend getting results.

So a little bit of trust will go a long way.

Secondly I ask that you allow me to see the project through to fruition. Although we do not lock clients into 12 month contracts like other agencies, we still ask that you give the work we do a chance to mature and grow. SEO results don’t happen overnight and sometimes require a half year or more to really hit their stride.

You’re always welcome to ask for an update on how things are tracking and when we can expect to see your rankings and leads start to grow. Though, my aim is that you will always be across this via reporting and regular conversations togther.