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SEO Services Dunedin

Need more leads? Not showing up on Google where you'd like to be? My search engine optimisation service can help you grow your most important business asset and capture your audience when it counts.

LET'S TALK ABOUT SEO

search engine illustration

If you’re looking for SEO services, there’s a good chance you’ve opened up Google, entered a keyword such as “SEO services Dunedin” and now you’re reviewing the top providers in the area.

I’ve learned from talking to business owners that Search Engine Optimisation can be one of the most frustrating services to shop for – this is due to SEO provers going way over the top trying to rank their SEO pages.

Usually these websites have been stuffed with jargon, keywords, and in-depth descriptions of every “on-page” or “off-page” SEO tactic out there from A-Z.

What is not considered though is how repetitive and off-the-mark this is for business owners like you who really just want answers to a few simple questions such as:
a) is your Dunedin SEO service a good fit for my business?
b) am I going to get someone who knows what they are doing?
c) how much does your SEO cost?

So if these Dunedin SEO companies have already missed the mark on the information being provided to you – can you be confident they won’t make the same mistake with your business, your customers and your website?

At Lakeside Digital my SEO process always starts with a deep dive into your audience, their triggers for purchase, the queries they are putting into search engines and what intentions they might have. This is coupled with taking the time to completely familiarise myself with your business, customers and understand how you make your profit. If I know that, I can design a SEO strategy with the sole focus of growing your bottom line.

So let me answer the above questions for you first and i’ll leave some more information at the bottom of the page in case you want to read a bit more about how we do SEO in Dunedin at Lakeside Digital.

WHAT YOU WANT TO KNOW ABOUT MY SEO SERVICE

Is your Dunedin SEO service a good fit for my business?

I’ve managed at a high number of Google Analytics accounts over the years and it’s quite rare to see a business that doesn’t receive the majority of their traffic from organic sources (i.e. search engines like Google).

Most users start their search for a product or service online, before clicking an organic result to get there. So Search Engine Optimisation, which helps your business get more organic visibility is a great way to spend your marketing budget (as long as your SEO agency achieves results).

But, is my specific SEO service in Dunedin a good fit for your business? Well at Lakeside Digital I have a specific set of criteria that we review before deciding if working together will be a good investment for you and achieve a great ROI.

I talk about this in much more detail on the Contact page. So head there and have a look.

Are you good at what you do? Do you get results?

I’ve been doing this a long time and make it my business to get you results.

I am a Dunedin SEO specialist who only takes on a strict number of clients at a time to ensure I give every business the proper attention required to make a real impact on your rankings, your leads and your revenue.

How much does your SEO cost?

Please have a look at my Pricing page for all the details you need.

We met with 5 other companies before choosing Lakeside. What we were looking for was a small team that was creative, good at communication and transparent with the cost and work. Lakeside’s initial quote may have cost more than other agencies, however, the roadmap was very defined, their technical SEO tools available were advanced and since we were working directly with Conor himself, we knew we could trust his sales pitch.

We have been working with Lakeside for over 6 months now and the results have been great. We are seeing a steady increase in our organic traffic and our products are appearing in the top page positions. Lakeside has definitely given us the front foot with our marketing and the cost of this is a fraction for the ROI. I’d highly recommend Conor from Lakeside, the great customer service is backed with even better results!

Corban Blampied
Marketing Coordinator at Te Pari Products

I hired Conor at Lakeside Digital right after lockdown and he has been fantastic to deal with. During his research he identified keywords specific to my industry and rewrote content on my website to incorporate these keyword strategically in order to rank higher in online searches. Within a month I have had increased traffic and sales due to his expertise. I am very happy with the results that Lakeside Digital has achieved in a short period of time and I will happily use them in the future for any ongoing SEO that I need.

Cory Marshall
Owner at Southern Alps Imagery

I had the pleasure of seeking coaching from Conor to enhance my understanding of technical SEO, as well as off-page and on-page SEO techniques. I must say that my experience with him was nothing short of exceptional. Conor proved to be an outstanding teacher, showcasing a profound mastery of SEO concepts that left me impressed. It seemed like there was nothing related to SEO that he didn’t know.

Hollie Mclachlan
Marketing Coordinator at Opes Partners

We worked with Conor for a number of years and found him to be very professional and knowledgeable. His communication about what he was doing and why made sure we understood how every dollar of spend was working and why it would benefit the business. The results we achieved while Conor was in charge of our account were impressive. We would highly recommend using Conor for any SEO as he really does know his stuff and is fantastic to work with.

Michael Keogh
Director at Bags To Go
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THINGS THAT MOST SEO AGENCIES WILL DO FOR YOU

Below is a list of tasks most SEO companies would complete for you. These are all important aspects of Search Engine Optimisation and would be executed throughout the course of any standard strategy.

Keyword Research

Finding out what people type into search engines in order to find business services or products like yours.

Technical Audits

A report on the technical strengths and weaknesses of your website according to Google’s best practise guidelines.

White Hat, Ethical SEO

Search engine optimisation service that doesn’t break the rules laid out by search engine companies.

Competitor Research

Analysis of competitor SEO strategies and standing in comparison to your business.

SEO content development

Web content designed to improve your search engine rankings for target keywords.

Link Acquisition

Increasing the quality and quantity of your backlink profile; working to increase your credibility and authority with search engines.

Local Citations

Ensuring that your business is well referenced in local directories and other local websites.

Internal Linking

Strategically implementing internal links throughout your web content, to manipulate how ‘link juice’ is distributed among your pages.

Structured Data

Code injected into your pages to help search engines better understand and contextualise certain information within your content.

Content Gap Analysis

This process will show you what content topics your competitors are succeeding with, to fill the gaps in your content.

Google My Business

Optimising your Google My Business locations to ensure all aspects of the platform are being leveraged for SEO benefit.

Monthly Reporting

Simple and transparent reporting, adjusted to your liking and delivered at a frequency that suits you.

Businesspeople with magnifying glass at charts vector

WHAT LAKESIDE CAN INCORPORATE INTO YOUR SEO

Below are some of the more advance tactics that I can incorporate into your strategy as needed. Having experience in the below skillsets will often be the factor that puts our strategy above the competition.

Intent Mapping / Query Satisfaction Tests

A deeper look into your keywords, hypothesizing the intent behind each query, finding common intent and using this to improve query satisfaction.

SEO for e-commerce

SEO tactics specific to e-commerce websites that are known to yield impressive results.

Featured Snippet Optimisation

Achieving featured snippets will show your consumers you have the answers and information that they need at the ready, while greatly increasing click through rates.

Data Science

Extracting and mixing data from multiple sources in order to find SEO insights that make a real difference to our strategy.

Business & Marketing Strategy

SEO Dunedin delivered by someone who can talk business, numbers and most importantly ROI.

Google Penalty Recovery

A service aimed at pinpointing a penalty from Google and creating a roadmap for recovery.

Online Reputation Management

Due to consumers becoming hyper sensitive to opinions they see online, ORM is now an important aspect of digital marketing and has many avenues for optimisation.

Web Development Liason

Many Dunedin SEO agencies have a superficial relationship with their (or their clients’) developers which can lead to confusion and errors. I will ensure the flow of information is clear, consistent and accountable.

Large Scale SEO Migrations

I have completed many large scale migrations in the past and have a sound process to ensure you see minimal losses to your authority, rankings and traffic.

International SEO

International SEO is an area of specialisation for Lakeside Digital with many SEO projects completed in the past.

Funnel & Attribution Analysis

These advanced types of analyses give insight into how users traverse your web pages in the lead up to conversion, along with what other marketing channels are touch points along the way.

CRO & UX Recommendations

I can deliver recommendations on how to improve your user experience and optimise your site for conversions.

SEO FAQs

Why use a SEO consultant over an agency?

Having worked in the agency world for quite some time I can tell you that you’ll find some seriously talented people employed there with great SEO knowledge. There are a few key issues with agencies however:

  1. Disproportion of knowledge. That is; lower budget clients are usually assigned to junior staff. If that’s you – your business becomes the guinea pig strategy for someone who is still learning SEO and more importantly still learning about the world of business. Bigger and louder clients get more attention due to the revenue they generate for the agency & are aggresively prioritised regardless of any situations occuring with other clients.
  2. Disconnect between sales and SEO. Let’s face it, the incentive for salespeople to sell you SEO is primarily monetary as there’s always a commission built in. For most salespeople this incentive is satisfied at the completion of the sale. So when it comes to a handover where they need to transfer all relevant information discussed during the sales interaction over to the account manager, this process is seldom comprehensive or sufficient. This often leads to a disconnect of information and the account manager just following a cookie-cutter approach in the absense of any campaign specifics. When you work with a Dunedin SEO consultant like Lakeside Digital directly, they are both sales and seo, and this makes the whole process much more efficient and effective.
  3. Client volumes and time limitation. The best SEO agency in Dunedin would have every account manager managing 5 client’s SEO strategies at all times with no exceptions. But this agency wouldn’t make any money. The agency model simply can’t support the wages of a whole SEO team and then make profit without these SEOs managing a high number of low-medium budget clients, or 5-10 high budget clients. I’ve been there, managed the P&L of an SEO team and I can tell you that’s just how it is. This in my opinion is the biggest downfall of the SEO agency compared to a SEO consultant in Dunedin who can cap the clients they manage and still make a decent living. The end result in agency land is that your account manager has way too many ideas and not enough time or resources to execute them, leading to disruption, missed deadlines, and upset clients like you.

What is your SEO process?

To explain my Dunedin SEO process would really be to relay and consolidate a number of algorithm-influencing tactics readily available online. Most SEOs use the same tactics in different shapes and forms. What really seperates one SEO from another is how well they can understand and comprehend your business model, how you make money and use that to design an SEO strategy that grows your profit. At Lakeside Digital we always start with your business, and look at SEO afterwards. This initial step-by-step process aims to identify:

  1. What your business problem is
  2. What outcomes would make a meaningful impact to your bottom line
  3. How we can achieve those outcomes through SEO and digital marketing

This way of thinking if what makes our Dunedin SEO a business partnership rather than a simple exchange of services.

Where can I find reviews of Lakeside's SEO service?

Just Google “Lakeside Digital” to see my 5 star reviews.

Get In Touch About My SEO Service

If you’re looking for a bespoke SEO strategy at an affordable price please get in touch.

Get in touch

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